
Статья поступила 10.09.2024. После доработки 02.10.2024. Принята к печати 02.12.2024.
Аннотация. Анализируются цифровые стратегии современных компаний в условиях цифровизации. Показывается, каким образом видоизменяются ценовые сигналы под действием цифровых монополий. Проводится анализ особенностей ценового взаимодействия компаний с потребителями в цифровой экономике. Выделяются эффекты запутывания, новые форматы ценовой дискриминации, алгоритмическое и динамическое ценообразование, а также антиконкурентные последствия единой цены.
Ключевые слова: ценообразование, ценовая политика, ценовые стратегии, потребитель, цифровая экономика, эффект запутывания, динамическое ценообразование
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ДРУГИЕ ИСТОЧНИКИ
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