Flag-carrying airlines as soft power tools: Qatar Airways and Turkish Airlines

236
Flag-carrying airlines as soft power tools: Qatar Airways and Turkish Airlines
// Pathways to Peace and Security. 2019. No 2(57). P. 63-73

DOI: 10.20542/2307-1494-2019-2-63-73

Abstract. The article conceptualizes activities of airlines as a soft power tool in the state’s arsenal. The use of airlines in this capacity conforms to Alexander Vuving’s concept of three “power currencies”, one of which is “brilliance”, or level of competence. High level of onboard service, inflight print production, and promotional videos contribute to promoting positive image of a country represented by an airline. The article compares respective activities of two airlines from the Middle East – “Turkish Airlines” and “Qatar Airways”. The authors conclude that these airlines use similar range of means to influence passengers while certain nuances stem from the specifics of Turkish and Qatari foreign political strategies.

Keywords: Turkey, Qatar, soft power, foreign policy, non-state actors, airlines, perceptions, country image


Registered in System SCIENCE INDEX

For citation:
Suchkov M., Sedelev A. Flag-carrying airlines as soft power tools: Qatar Airways and Turkish Airlines. Pathways to Peace and Security, 2019, No 2(57), pp. 63-73. https://doi.org/10.20542/2307-1494-2019-2-63-73



Comments (0)

No comments

Add comment







Indexes and Databases

  

 

  

Current Issue
2023, No. 2 (65)
  • - INTERNATIONAL INSTITUTIONS AT THE CROSSROADS
  • - CONFLICT AND SECURITY ISSUES IN AFRICA
  • - MARITIME SECURITY
  • - WEAPONS AND ARMS CONTROL
  • - PRIVATE MILITARY COMPANIES IN INTERNATIONAL CONTEXT
Submit an Article
Years
2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |