Homo Economicus in the Internet Age: Russia and US Comparative Analysis

DOI: 10.20542/0131-2227-2022-66-12-69-79
MGIMO University, 76, Vernadskogo Prosp., Moscow, 119454, Russian Federation;
Primakov National Research Institute of World Economy and International Relations, Russian Academy of Sciences (IMEMO), 23, Profsoyuznaya Str., Moscow, 117997, Russian Federation.

Received 15.09.2022. Revised 21.09.2022. Accepted 01.10.2022.

Abstract. The article examines the dynamics of Internet search queries in the American and Russian segments of Google. The data are used to analyze common and different patterns of behavior of the population of the two countries. The role of globalization and unification of the system of economic institutions in the process of their convergence is shown. The author discusses the stability of the perception of certain economic concepts that accompany the search activity of the population on the Internet. The article notes the multiplicity of factors that at a particular point in time can determine the economic behavior of people. According to the author, all this diversity can be attempted to be reduced to three main groups of factors. First, behavior will largely depend on the meaning people put into their actions, how they evaluate and define them. Each deed or action is reflected in language, forming a unit of meaning that allows people to construct social communications, including resorting to Internet searches. Secondly, economic actions depend on the motivations underlying them, which, in turn, are the result of the correlation of goals and opportunities to do this or that. Third, economic behavior depends to a large extent on the development of the institutional system, which determines the different types and breadth of possible economic behavior of people. The author analyzes the dynamics of search requests according to these groups of factors. The author believes, the study of the economic behavior of the population of different countries, can serve as a starting point for assessing its adaptive capacity in the face of economic shocks.

Keywords: Russia, USA, economic behavior, internet, internet searches, big data, money, job, finance


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For citation:
Milovidov V. Homo Economicus in the Internet Age: Russia and US Comparative Analysis. World Eonomy and International Relations, 2022, vol. 66, no. 12, pp. 69-79. https://doi.org/10.20542/0131-2227-2022-66-12-69-79

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