Abstract. Innovations are the main form of transformation of knowledge into welfare. They represent a key feature of a post-industrial economy and of the relevant knowledge-based economy in which the knowledge becomes a critical factor and a primary source of socio-economic development. The shaping of the educational services market is one of requirements for transition to a post-industrial society, which presupposes a comprehensive modernization of the country. The statement of modernization itself primarily applies to education, – both basic and further. In Russia, a new structure of higher education was created, in which the leading role belongs to federal and national universities designed to prepare professionals for the new economy and science. In the transition period, one of the main tasks of higher education is to train engineers of innovative type. However, the level of engineering education in universities as a whole does not meet the requirements of an innovative economy, and the most demanded professions do not belong to the sphere of innovations. Young people are still motivated to obtain a profession that allows to ensure high wages, primarily in the financial sector and management. This problem is solved by developing a real cooperation between universities and business, by the expansion of academic mobility, as well as the introduction of additional professional development programs and training of engineering personnel.