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Social Advertising as Factor of Economic Development

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Rubric: Economy, Economic Theory
DOI: 10.20542/0131-2227-2013-5-48-55

O. Nifaeva, Bryansk State Technical University, 7 bul’var im. 50-letiya Oktyabrya, Bryansk, 241035, Russian Federation (olganifaeva@yandex.ru).
A. Nehamkin, Bryansk Branch of Financial University under the Government of the Russian Federation, 61 Duki, Bryansk, 241050, Russian Federation (main.bryansk@vzfei.ru).

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Abstract

The concept of social advertisement relates to formulation and solution of socially important problems, to changing of behavioral stereotypes, to formation of moral values. In Russia social advertising is still at the initial stage of its development. The establishment of a nation-wide system of such advertising is on the agenda. The basic task is to raise the physical and moral potential of the society. 


Keywords

social advertising, commercial advertising, economy, nation’s health, pernicious habits, way of life, human capital


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For citation:
Nifaeva O., Nehamkin A. Social Advertising as Factor of Economic Development. World Eсonomy and International Relations, 2013, No 5, pp. 48-55. https://doi.org/10.20542/0131-2227-2013-5-48-55

Contents World Eсonomy and International Relations. 2013, No 5

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