Abstract. Despite weaknesses the Swiss management model keeps demonstrating its competitive ability. In large part it is accounted for the fact that not the engineer-technocrat's psychology, but that of a peasant-manager in the nature of the Swiss makes them realists, and the direct democracy allows to consider the interests of all population groups (any Swiss is primarily a citizen of his municipality and a worker of his enterprise, and only after current issues are arranged he is a citizen of his country). “Small, but dignified” neutral Alpine country deserves inspecting of its unique experience of prosperity in a complicated world of global transformations, and specifically by a management science. The Swiss management style is not only interesting, it also helps to explain how to administer in order not only to survive in the age of globalization, but also to demonstrate a high competiveness.