Abstract. Under the conditions of economic turbulence and dynamic development of the advertisement market in Russia the list of the measures regulating the advertising activities should be systematically reconsidered and amended. It is clear that execution of the respective measures is impossible without the political will because of the need in substantial financial contributions and organizational efforts. Only a systematic approach to the management of advertising activities can secure harmonization of the interests of business, state and society. This is a key prerequisite for reducing the scope of violations of the legislation on advertising and for increasing social responsibility of the business, thus protecting the consumers from misleading and unethical advertising. Ultimately, this is to make the advertising a tool not only for marketing goods and services but also for a revival of spiritual and moral values of the Russian people.