Soft Power as Contemporary Attribute of Great Power

DOI: 10.20542/0131-2227-2012-2-19-26

I. Radikov, St. Petersburg State University, 7-9, Universitetskaya nab., St. Petersburg, 199034, Russian Federation (
Ya. Lexutina, St. Petersburg State University, 7-9, Universitetskaya nab., St. Petersburg, 199034, Russian Federation (

Abstract. The concept of the U.S. "soft power" actualized by J. Nye in 1990s, which was based not only on potential capacities of this superpower, but also on impressive results of its external and internal policy, is considered in the article. Most states striving for playing a prominent role in world politics started to complement the battery of their foreign policy instruments with this concept. However, the degree of the state's impact on the world policy at the beginning of the XXth century is still determined by its synergistic national power, and the 'hard power" keeps playing one of the key roles in the modern world.

Keywords: “soft power”, “hard power”, power, public diplomacy, international image, USA, China

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For citation:
Radikov I., Leksyutina Y. Soft Power as Contemporary Attribute of Great Power. World Eonomy and International Relations, 2012, no. 2, pp. 19-26.

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