The extent of involvement of small business to the World Wide Web depends not only on the degree of activity of the entrepreneurs themselves, but also on the level of development of a virtual market space. Statistics show that in the European Union, for example, businessmen from countries just emerging from the inertia of the machine production are still fairly sluggish in the development of ICT. In the context of the problems of small business in general and of the European entrepreneurship, in particular, it can be argued that virtually oriented entrepreneurs need now a strong support at both the national and supra-national levels.