Functional Dimension of Mass Media

363
DOI: 10.20542/0131-2227-2011-1-69-76

N. Ledyukova, National Research University Higher School of Economics, 20, Myasnitskaya Str., Moscow, 101000, Russian Federation (ledyukova@yandex.ru)

Abstract. The article reveals basic ideas and mainstream of discussions concerning mass media, shows transformation of mass media functions in a historical retrospective. Some major functions of mass media are analyzed: realization of political dialogue; running of profitable business; influence on social and cultural spheres; spreading political influence on the international level. The author focuses on the increasing complexity of mass media functioning and the growth of the economic component in media corporations’ activity.

Keywords: mass media, mass communication, industry, tool of influence, political dialogue, freedom of speech, functional dimension


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For citation:
Ledyukova N. Functional Dimension of Mass Media. World Eñonomy and International Relations, 2011, no. 1, pp. 69-76. https://doi.org/10.20542/0131-2227-2011-1-69-76



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