T. Rovinskaya, Institute of World Economy and International Relations, Russian Academy of Sciences (IMEMO), 23, Profsoyuznaya Str., Moscow, 117997, Russian Federation (email@example.com)
Abstract. The research is devoted to the information society phenomenon analysis both in theoretical aspect (the term genesis, the concept development) and in practice. The historical evolution of the information transfer technical means and social communication models is thoroughly analyzed. Primary attention is focused on modern technologies, which enabled the emergence of new social relations: the hypermedia (including the interactive television) and Internet platforms (Web 1.0, 2.0 and 3.0). Creation of a "virtual reality" predetermined the introduction of the so called "Network Society" – a society based on the Internet-communication. Not only wide factual evidence, but also different viewpoints on history, modern condition and prospects of the information society are provided in the article.
Keywords: information society, network society, mass information and communication, communication model, multimedia, hypermedia, virtual reality, Web
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