Abstract. The 1997–1998 financial crisis brought the issue of necessity to implement deep structural reforms to the agenda in South-East Asia countries. Domestic consumption encouragement, increase of cooperation between different countries' real sectors of economy and strengthening the role of the ASEAN countries in both anti-crisis arrangements and arriving at consensus on interaction with communication partners became focus areas. The detailed specification of measures assumed by particular countries of the region to mitigate crisis effects, stabilize economy and formulate a strategy of economic growth is presented in the article.
Keywords: ASEAN, financial and economic crisis, export-oriented strategy, South-East Asia
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