In recent years, the priorities in relations between the countries of the postSoviet region have been changing rapidly. In this situation, it is very important to see the trends and mindsets of the societies of our countries, including those expressed in the media and social networks. In this context, relations between Azerbaijan and Russia, or more precisely between our societies, are in many ways friendly. In Azerbaijan society, the attitude towards the Russian language, culture and education is consistently good. There is a growing interest in education in Russian, which is signifcant against the backdrop of not only popularity, but also restrictions on Russian-language education in some countries in the post-Soviet space. However, the external factor in the South Caucasus has a great in uence on the Azerbaijan political discourse and leads to the spread of phenomena that are contrary to Russian national interests and can be considered by Russia as threats. The study used materials from some media, the results of personal observations and conclusions from numerous public events.