The article reveals the goals, conditions and mechanisms of transformation of the Russian model into a social market economy. Life expectancy, quality of life, super-fast economic growth, technological modernization were announced as goals. The quantitative parameters of these goals are given. The necessary changes in the models of collective behavior of the population and the Russian elite are explained as a condition for such a transformation. The stages of transformation are presented for discussion - the first, intensive intervention in the economy by the «development state», in order to eliminate deformations and launch superfast growth, the second stage is normalization. Revealed the transformation formula - the content of economic, financial, administrative policies leading to the creation of a social market economy in Russia.