The monograph examines the modern social dynamics and the process of formation of new principles of functioning of the social sphere in the unity of technological and economic components, their impact on each individual. The authors bind the transformation of social labour and the social sphere with the wide spread of digital technology, the development and implementation of which leads not only to a change in technological structure and change in economic growth, but also creates the prerequisites for a radical change of paradigm of a social order, changing people's minds, their mentality. The objective of the analysis is to develop conceptual approaches to the study of the process of formation of a new edges of social reality in the digital economy.