The article assesses the chances of Russia's inclusion in the rapidly developing in the space of «Greater Eurasia» e-Commerce. The essence of the transformation of value chains in cross-border markets of consumer goods through e-Commerce is characterized; the existing architecture of marketplaces in Europe and Asia is considered; the limitations of our country's participation in the processes of digitalization of international trade are revealed. The information and regulatory aspects of the problem are touched upon. The conclusion, according to which Russia is able to form a competitive national infrastructure for digital trading if solve the dilemma of regulation and will also attract national digital platform for Federal information systems.