Artamonova Uliana
Popcorn Diplomacy: American Blockbusters and World Order // Russia in Global Affairs. 2022. Vol. 20, Issue 2. P. 105-128. DOI 10.31278/1810-6374-2022-20-2-105-128.
Publication Type:


ISSN 1810-6374

DOI 10.31278/1810-6374-2022-20-2-105-128

U.S.-Russia tensions have been on the rise for years. This article attempts to examine them through the lens of the clash between two different world order paradigms. While Russia advocates multipolarity as the next step away from unipolarity, the U.S. presses for a “rules-based order built after WWII with the American singular leadership.” The author argues that one of the most powerful public diplomacy instruments in terms of promoting the U.S.-centric paradigm of the world order is blockbusters, referred to herein as “popcorn diplomacy.” The paper offers an insight into how Hollywood movies are linked with Washington’s narrative of the world order. Using the method of the popular geopolitics theory and applying content analysis to several U.S. blockbusters, the author identifies certain techniques that help advance the American perception of the world and mold public opinion to the benefit of U.S. national interests. In conclusion, the article examines the risks and opportunities this policy poses to Russia.

The article was prepared as part of the project “Post-Crisis World Order: Challenges and Technologies, Competition and Cooperation” supported by the grant from the RF Ministry of Science and Higher Education within the program for research projects in priority areas of scientific and technological development (Agreement 075-15-2020-783).


Keywords: world order | U.S. | Russia | public diplomacy | hegemony | discourse | motion picture | blockbusters |

Russian Science Citation Index



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