Artamonova Uliana
COVID-19 Pandemic: Challenges and Opportunities for Russian and American Public Diplomacy
Publication Type:

DOI 10.31857/S268667300015221-3

The article examines to what extent did the COVID-19 pandemic affect Russian and American public diplomacy. Author analyzes the informational dimension of relationship crisis between Russia and the U.S. as well as the state of their respective national public diplomacy systems, identifying stagnation of American public diplomacy after the end of Cold War and revival of Russian public diplomacy in 2000s. Significant part of the article is dedicated to analysis of new aspects of public diplomacy, which have occurred during pandemic: international humanitarian aid against coronavirus and vaccine’s race. Author examines how both Russian and American public diplomacies were able to exploit those aspects. In addition, article studies the reforms of public diplomacy institutions that took place in 2020. Author analyzes various data: public opinion polls, statistical researches, interview with politicians, public departments’ reports, press-releases of international organizations, acts of national laws, scientific works of Russian and international experts on international relations and public diplomacy. Article draws several conclusions. First, the COVID-19 pandemic has not changed relationship between Russia and the U.S. in terms of their rivalry in the global informational sphere. Pandemic as a factor has only highlighted already existing trends in the public diplomacy of both countries: positive dynamics for Russia and negative dynamics for the USA. Thus, in terms of image-improving Russian public diplomacy has gained more from opportunities related to pandemic, than American public diplomacy. If the trend remains, Russian public diplomacy has positive future prospects. American dynamics will directly depend on the activity of the new administration in reforming public diplomacy institutions. The reinforcement of anti-Russian rhetoric in the framework of global promotion of liberal democratic values might become a serious challenge for Russian public diplomacy.

Keywords: public diplomacy | soft power | informational war | Russian-American relations | pandemic | COVID-19 | humanitarian aid | vaccines | reforms |

Russian Science Citation Index


Bakhriev B., Rustamova Leili
Soft Power of a Military Organization: NATO’s Public Diplomacy in Central Asia

Artamonova Uliana
Эволюция государственных институтов публичной дипломатии США [Электронный ресурс] / У. З. Артамонова // Россия и Америка в XXI веке. – 2019. – № 1. – DOI: 10.18254/S207054760004625-4. – URL:

Bubnova Natalia
The Russian-American Relations in the Context of the Ukrainian Crisis: New Faces of the Cold War

Artamonova Uliana
Эволюция институтов российской публичной дипломатии [Текст] / У. З. Артамонова // Россия и Америка в XXI веке. – 2019. – № 3. – DOI: 10.18254/S207054760006903-0. – URL:

Solovyev Eduard
Russian-American relations in the first quarter of the 21st century. From selective partnership to a limited confrontation?

Gadzhiev Kamaludin
О тотализации войны в гибридном измерении [Текст] / К. С. Гаджиев // Власть. – 2019. – № 3. – С. 9-19. DOI: 10.31171/vlast.v27i3.6396.

Artamonova Uliana
Реформа иновещания на фоне системного кризиса американской публичной дипломатии // Россия и Америка в XXI веке : электронный научный журнал. 2020. № 4. DOI 10.18254/S207054760013295-1. URL: Дата публикации: 30.12.2020.

Artamonova Uliana
American public diplomacy during the first year of J. Biden’s presidency

Gromoglasova Elizaveta
Гуманитарное присутствие России в Тихоокеанской Азии: формы, масштабы, перспективы [Текст] / Е.С. Громогласова // Международные отношения. – 2017. – № 1. – С. 62-78.

Stepanova Ekaterina
Российско-американские отношения при администрации Буша. Отв. ред. А.А. Пикаев, Е.А. Степанова. М., ИМЭМО РАН, 2001, 2 п.л.

Velikaya Anna, Samadov S.
Гуманитарная политика Советского Союза // Обозреватель-Observer. 2020. № 4 (363). С. 56-66.

Rustamova Leili
Публичная дипломатия России в урегулировании конфликта в Сирии [Текст] / Л. Р. Рустамова // Мировая политика. – 2018. – № 1. – С. 33-37. DOI: 10.25136/2409-8671.2018.1.25576.

Kulakova Vasilisa
Финансы под диктовку. США и трансатлантические правила [Текст] / В.К. Кулакова // Россия в глобальной политике. – 2015. – № 6. – С. 176 – 184.

Rustamova Leili
The mechanism of "soft power" implementation and the limits of its use

Gromoglasova Elizaveta
Гуманитарная составляющая во внешней политике Великобритании [Текст] / Е. С. Громогласова // Международные отношения. – 2018. – № 1. – С. 42-50. DOI: 10.7256/2454-0641.2018.1.25236.

Borisova Alexandra
Формирование образа врага на новом этапе конфронтации России и США: инструменты информационной войны [Текст] / А. Р. Борисова // Коммуникации. Медиа. Дизайн. – 2019. – Т. 4. – № 2. – С. 115-128.

Solovyev Eduard
Новый свет в конце туннеля / Э.Г. Соловьёв // Прямые инвестиции. – 2009. – № 7. – С. 34-37.

Solovyev Eduard
Современная идиллия / Э.Г. Соловьёв // Прямые инвестиции. – 2010. – № 8. – С. 32–35.

ПРО США: мечты и реальность. М., Изд. Национальный институт прессы, 2001, 289 с.

Solovyev Eduard
Values and interests in the Russian-American relations / Solov'ev Je.G.
Related publications

Comments (0)

No comments

Add comment

First news
Institute News

From April 17 to 19, 2024, the International Annual Scientific Conference "Lomonosov Readings" – "Human and Social Capital of Russia: New Challenges and Opportunities" is being held at the Faculty of Economics of Lomonosov Moscow State University.



On April 18, 2024, the XIV Session of the Scientific and Methodological Association on Migration and Demographic Processes in the roundtable format "Modern Approaches to the Development of a Common Migration Space of the EAEU, CIS, the Union State of Russia and Belarus, BRICS in the Sphere of Migration Regulation" was held at the Financial University under the Government of the Russian Federation.


Recently Published