The formation of new power centers necessitates a clearer understanding of the role of education in this process. This is particularly important, given that cultural and ideological values, transmitted through education and language, will be pivotal in shaping the emerging world order centered on macro-regions. Implementing this vision into political practice will require substantial theoretical, organizational, and financial effort. While "hard power" (resources and technological dominance) remains crucial, "soft power" continues to be a significant factor in global competition. Amid economic crises and deglobalization, the struggle for intellectual and human resources is intensifying, and success will hinge on states' ability to adapt their educational systems to modern challenges. Research findings indicate that the global balance of power in education has been undergoing changes that will manifest themselves over the next few years. China's position is notably strengthening, alongside the growing influence of other Asian countries and countries and states of the Arabian Peninsula, while the UK, despite the signs of gradual decline in its university system, has managed to reinforce its position in attracting international students through well-designed state policies. These trends highlight the importance of strategic governance in education within the context of global competition. For Russia, the practical application of "soft power" should focus on attracting and training qualified professionals for the domestic economy, the BRICS countries and the Eurasian Economic Union, as well as cultivating politically loyal elites and skilled experts in partner countries within the macro-region and other friendly states. This approach will strengthen Russia's influence and secure long-term competitive advantages in a changing world.