Rustamova Leili
The mechanism of `soft power` implementation and the limits of its use
Publication Type:

ISSN 1998-6785

DOI 10.24866/1998-6785/2018-1/145-154

"Soft power" is becoming an increasingly popular subject for research, but there is still no common understanding of its meaning and the limits of its use. In this article is given an analysis of recent theoretical innovations made by the founder of the concept - J. Nye, which he gives in one of his last books. Another task of the article is an attempt to give its own definition of the concept of "soft power" and to establish the mechanism of its implementation. It is determined that "soft power" - is the image which a state has gained on the international arena, and the strategy for the implementation of national interests through cooperation and ethical aspects of world politics. The concept can explain many current processes of world politics, but it is not a panacea for many problems.

Keywords: «soft power» | «hard power» | the power behavior | J. Nye |

Russian Science Citation Index


Kharitonova E.M. The soft power of the United Kingdom. – Moscow, IMEMO, 2018. – 139 p.

Kharitonova Elena
British soft power: comparative analysis of instruments, mechanisms and practices

Chugrov Sergey
The Image of Russia: Deficit of «Soft Power»?

Rogozhina Natalia
«Мягкая сила» в политике Китая в странах Юго-Восточной Азии [Текст] / Н.Г. Рогожина // Юго-Восточная Азия: актуальные проблемы развития. – 2017. – № 34. – С. 24-33.

Gadzhiev Kamaludin
О грамшианских корнях идеи «мягкой силы» // Вопросы политологии. 2021. Т. 11, № 8 (72). С. 2214-2224. DOI 10.35775/PSI.2021.72.8.002.

Rustamova Leili, Frolov M.E.
Формирование международного имиджа: опыт Германии и России [Текст] / Л. Р. Рустамова, М. Е. Фролов // Политика и общество. – 2018. – № 5(162). – С. 25-31. DOI: 10.7256/2454-0684.2018.5.26195.

Bakhriev B., Rustamova Leili
Soft Power of a Military Organization: NATO’s Public Diplomacy in Central Asia

«Knowledge People» – the New Workforce in the Late Capitalist Societies and Its Place in Civilization Processes. Moscow, IMEMO RAN, 2010.

Solovyev Eduard
Спорт больших достижений как эффективный инструмент «мягкой силы» в мировой политике [Текст] / Н. П. Бродская, Э. Г. Соловьев // Вопросы политологии. – 2018. – Т. 8. – № 11(39). – С. 1012–1024.

Gadzhiev Kamaludin
О тотализации войны в гибридном измерении [Текст] / К. С. Гаджиев // Власть. – 2019. – № 3. – С. 9-19. DOI: 10.31171/vlast.v27i3.6396.

Rogozhina Natalia
«Мягкая сила» в политике Китая в странах Юго-Восточной Азии [Текст] / Н.Г. Рогожина //Вестник теоретических проблем = Bản tin Những vấn đề lý luận (Phục vụ lãnh đạo) [на вьетнамском языке]. – 2018. – № 1. – С. 44-49.

Arteev Sergei
Foreign Policy of Russia: ‘Soft Power’ of the Regions. Moscow University Bulletin of World Politics. 2021;13(1):32-57. (In Russ.)

Labetskaya Ekaterina
Russia-EU: “Soft-Power Risks” in the Eurasian-Arctic Context. Mirovaya ekonomika i mezhdunarodnye otnosheniya, 2018, no 9, vol. 62, pp. 112-120

Zhuravleva Victoria
American Sanctions on Russia: Smart Power in Action

Rustamova Leili, Bakhriev B.
Особенности публичной дипломатии ЕС в Центральной Азии // Полития: Анализ. Хроника. Прогноз. 2020. № 3 (98). С. 165-180. DOI 10.30570/2078-5089-2020-98-3-165-180.

Gronsky Alexander
Русский Мир в поисках содержания [Текст] / А.Д. Гронский // Россия в глобальной политике. – 2017. – № 4. – С. 186-201.

Avatkov Vladimir, Krylov Alexander
Рефлексивное управление при осуществлении Турецкой Республикой кроссрегиональной политики «мягкой силы» // Вопросы истории. 2020. № 8. С. 131-152. DOI 10.31166/VoprosyIstorii202008Statyi05.

Gadzhiev Kamaludin
On the arrogance of power

Gromoglasova Elizaveta
The Use of Force in Modern Counter-Terrorism: International Legal and Political Aspects

Kulakova Vasilisa
Финансы под диктовку. США и трансатлантические правила [Текст] / В.К. Кулакова // Россия в глобальной политике. – 2015. – № 6. – С. 176 – 184.
Related publications

Comments (0)

No comments

Add comment

First news
Institute News

A meeting of the Academic council of IMEMO was hold at the Academician N.N. Inozemtsev conference hall.



The next issue of the MEMO Journal (No. 7 for 2024) opens with the topical rubric "Security Problems in the Modern World", which features articles by A. Arbatov "The Bearing Structure of Global Security" and A. Krivopalov "The Southern Flank of U.S. Deployment in Eastern Europe".


Recently Published