Baronina Yulia
European Automobile TNCs: Development Strategies. – Moscow, IMEMO, 2021. – 142 p. ISBN 978-5-9535-0598-7
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ISBN 978-5-9535-0598-7

DOI 10.20542/978-5-9535-0598-7

The study is devoted to the strategies of European automobile TNCs, as well as the specifics of their entry into the markets of various countries and regions. The current state of the global automobile industry is characterized, the reasons for changes in the qualitative parameters of the industry are analyzed, and the factors that contributed to territorial shifts are investigated. Country, sectoral and corporate factors influencing the choice of investment and non-investment methods of entering new markets by automobile TNCs are presented, a study of the degree of their influence on decision-making by companies is carried out. The transformations that have occurred in the structure of car production by European TNCs as a result of the process of internationalization are analyzed. The features of the Russian market development by European automobile TNCs are highlighted, special attention is paid to changes in their strategies and prospects for activities in Russia. The publication is intended for Agencies working on Russia's automobile industry development programs, as well as for researchers, higher education professors, postgraduates, students, and anyone interested in the current trends in the automobile industry.





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