The article is dedicated to the problems of nature pollution, corruption and other negative externalities, lead to inefficient allocation, in their interactions with individual behavior. The author argues that in the background of the contemporary economic problems lies declining from the old ethical tradition, that both second and first fundamental theorem of economic welfare is not ethical neutral. In it she does conclude that in civil society everybody must be ethically responsibility, as individual as government, that market regulation is not enough for efficient allocation, that it is necessary moral orientation to do endogenous for human behavior.