To overcome the negative consequences of the COVID-19 pandemic, the government of India has presented the special assistance package to the most affected industries and vulnerable segments of the population under Atmanirbhar Bharat Abhiyan, or Self-Reliant India mission, in May 2020. The initiative is aimed at revealing development potential of domestic production, focused on both export and internal consumption. After coming to power in 2014, BJP government immediately took steps to develop manufacturing sector, attract investment and create new jobs. These policies were renewed during the dealing with pandemic induced challenges. As the official authorities emphasize in their press-briefings and meetings with business, the announced course for self-reliance does not contradict the country’s intention to integrate more firmly into global value chains. The ongoing structural reforms are expected to contribute to the India’s economic leadership and therefore strengthening its influence on global and regional processes.