Nowadays, the development of AI technologies based on the principles of machine learning has led to serious changes in many areas of public life. At the same time, generative models of artificial intelligence, large language models, are one of the most innovative technologies of recent years. The study examines the current problems of the use of generative AI in the modern social space and the possible risks of its adaptation to the realities of the modern world. Particular attention is paid to the impact of AI technologies on the spread of disinformation and manipulation of public opinion.